Singapore Veterinary Authority launched a new and spectacular "Responsible Ownership Campaign" for protection of pets, on a postcard format. New, modern, true and the image gets inside us. This campaign was awarded with the most popular advertisement prize!

It appeals to pet owners to think before they adopt an animal, and that all creatures, great and small deserve to be treated with respect and dignity, and can't be filed or shelved as we please or as best suits us.
The advertisements' deliberate attempt to juxtapose the animals with toys and memorabilia brought across the message that pets cannot be shelved away but require their owner's lifelong commitment and care.

Still, in Singapore, the city of rules and progress, hundreds and hundreds of pets, from hamsters to dogs, are abandonned and finally put to sleep.

Sadly, and despite all the efforts, people still don't think twice before getting a new pet into their lifes.
It is, after all, a commitment with another life. It's not just for the fun of it.

And in the end, it all should be simple as this: If you don't like them, just don't get one! End of story!